We don’t chew gum for hygiene, we chew to get sh*t done.

THE CHEW RING
Using data from calendars, emails, messaging, phone calls, and physical activity, your apple watch will determine how productive you are.
PACKAGING
Gum goes with us everywhere. In our pockets, purses, and backpacks. That makes it the perfect place to put a to-do list.
TRIDENT DISPENSERS
Trident will place gum dispensers in places where stuff needs to get done. College libraries during finals week. Wall Street. Laundromats. Where there is stuff to be done, there will be gum.
OUTDOOR
Strategically placed, these little reminders will turn down time into chew-n-do time.
TRIDENT ASMR
Copy: Forrest Quinn
Art: Cam Tribe
Content Creator: Mike Hanks
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